La Bottega del Vino is a wine shop but also a small bistro in Milan, located near the Sempione Park and the Civic Arena. The challenge was to inject new energy into a site that had been neglected for years. The narrow, elongated shape of the floor plan was the starting point for the architectural makeover. The space was divided into multiple, fairly intimate, interconnected zones that maintain dialog with the surrounding urban context through floor-to-ceiling windows. The wall and floor coverings are clearly wine-related. It is a celebration of wine. Wine not only to be tasted, but also wine that adorns and warms the setting. Wine in many different-shaped bottles fills antique sideboards and tints bottles in the most disparate shapes that, like objects of modern art, embellish the walls of the bistro.

Photo shooting: ALMA PHOTOS

In the heart of the city, just a few steps from Piazza di Spagna and via Condotti, the beating heart of the capital’s shopping district, lies the Nanan store. As in Milan, so in Rome -- the language of form revolves around the circularity of the spaces. Circular spaces in succession that interlock, barely touch and seem to envelop the objects they display, just as a mother’s embrace is protective and comforting. The neutral cream shade on the walls and wood floors, the sumptuousness of the decorations obtained through the measured use of frames, the warm, diffused light from the ceiling spotlights and from the grand Murano glass chandelier, the shelves that sometimes jut out and others that are recessed into the niches carved into the walls, lend this store a warm and slightly retro tone and make the image of the Nanan brand recognizable around the world.

Photo shooting: ALMA PHOTOS

After careful analysis of the PZERo products and drawing upon the iconic symbols derived from the industrial activities of the parent company, Pirelli (tires, fiber optics...) the idea was to create a design that consistently reflects and enhances the product. The concept ‘revolves’ around the energy of “rollable” shapes and fiber optic technology; with the simplicity of a white/black/steel color scheme in contrast to the complexity of the lighting system. Special emphasis is placed on the multi-sensorial perception of the PZero atmosphere: the luminous effects, music, tactile perception of the various materials, the input of the message through film and images, all interact with the customer, who has a varied and multi-faceted experience, while waiting, receiving input, relating. The concept calls for an area reserved for cultural initiatives; the display case is interpreted as a company-client “interface” for occasionally communicating about a specific product or theme.

Occupying the site of a former jewelry store in Piazza Virgilio in Milan, it is the first ‘jewel’ in the Nanan brand. The unusual circular installation reflects the graphics of the logo and at the same time symbolizes the protective, delicate maternal embrace. Through a sequence of circular spaces, the intention was to create the ideal setting for viewing the products and maximize immersion into the neo-world of Nanan. The use of frames from different sections lends a retro flavor, eliciting the feel of a luxurious French home. There is no disconnect between the purity of a contemporary approach to the use of materials and the sumptuousness of the decorations. The impact of the decorative elements is softened by the choice of a monotone color scheme -- the dramatic use of white, for both the floor and wall finishes, the furnishings and the lighting fixtures. Diffused light -- except for the Murano glass chandelier that simulates a cascade of white ribbons, as if suspended in air -- contributes a sense of lightness.