The designer shoe company, famous for its "Made in Vigevano" footwear and leather goods, sought a completely new look for its store in Florence, the birthplace of art and culture. The store is located on Piazza della Repubblica in the heart of the city. Shoes, leather goods and coats for men and women are presented in a space of 70 square meters. The fashionable and luxurious products made by only the finest artisans display the brand's characteristic elegance. SGS Architetti Associati in partnership with Studio Scagliotti substantially changed yet did not completely overhaul the space. The result is a store that's even more welcoming and sophisticated. The space maintains its distinctive play between filled and empty spaces, light and dark. Yet a significant transformation has taken place with the addition of minimal brass structures and mirrored backdrops, an innovation first introduced in the pilot Moreschi store at Milan's Malpensa airport. The Florence showroom is spread across two floors. The staircase linking the floors offers another imaginative display space. One of the walls is covered in leather arranged in geometric shapes. Mirrored niches in the wall display items. Moreschi's stores in Italy are famous for their staircases: in Rome, it's snow white and spiral; Milan's store features ramps that alternate between being open and enclosed by rosewood-paneled walls; finally Florence has a tunnel-like space with a marble floor and leather-covered walls. In addition, the Tuscan capital's flagship store features furnishings made from the most precious materials, such as rosewood, ostrich leather and Dark Emperador marble for the flooring.

A project in partnership with Attilio Ladina.

 

Photo shooting: ALMA PHOTOS

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